Department of Management and Marketing

Department Head: Dr. Brent Cunningham, brentc@jsu.edu

The Department of Management and Marketing offers courses for the Master of Business Administration (MBA) and the Master of Public Administration (MPA) with a concentration in Administrative Management.

Management

MGT 504  Business Organization and Administration  (3)  

Accelerated course in management concepts, functions, and practices; consideration of structural and behavioral aspects of organization and management.

MGT 522  Human Resources Seminar  (3)  

Industrial personnel and manpower management including personnel selection and placement, manpower planning, development and appraisal, and the role of human resource management.

MGT 530  Contemporary Issues in Management  (3)  

Prerequisite(s): MGT 504 or the equivalent.

Investigation of current literature and practices in the field of management. A seminar course that includes lecture, discussion, and supervised student research into assigned topics.

MGT 537  Business Leadership  (3)  

Focuses on leadership as a strategic tool as well as an individual competence; i.e. what leadership means, is, and does. Examines critical strategic functions encountered at both the organizational and individual levels.

MGT 589  Internship in Management  (3)  

Prerequisite(s): Approval of the instructor and approval of the MBA Director.

Provides the graduate student with practical experience in the field of management via a "real-world" work experience arrangement. Grades: Pass/Fail.

MGT 598  Independent Research  (3)  

Prerequisite(s): Completion of 18 semester hours of graduate courses including a three semester hour quantitative course.

Approval of the instructor and approval of the MBA Director. In-depth study of selected topic(s).

Marketing

MKT 513  Marketing Analysis & Strategy  (3)  

Executive level analysis of marketing strategies involved in market segmentation, pricing, promotion, product development, and distribution channels.

MKT 530  Comtemporary Issues in Marketing  (3)  

Prerequisite(s): MKT 513.

Investigation of current literature, problems, and changes/opportunities taking place in the field of marketing; seminar course that includes lecture, discussion, and supervised student research into assigned topics.

MKT 589  Internship in Marketing  (3)  

Prerequisite(s): Approval of the instructor and approval of the MBA Director.

Provides the graduate student with practical experience in the field of marketing via a "real-world" work experience arrangement. Grade: Pass/Fail.

MKT 590  International Marketing  (3)  

Prerequisite(s): MKT 513.

Impact of cultural differences on target markets and marketing strategy examination; trade barriers and methods of entry considered; course depends heavily on case writing and presentation.

MKT 598  Independent Research  (3)  

Prerequisite(s): Completion of 18 semester hours of graduate courses including a three-semester hour quantitative course. approval of the MBA Director. In-depth study of selected topic(s).

Approval of the instructor and approval of the MBA Director. In-depth study of selected topic(s).