Mission and Strategic Plan Framework

Mission Statement

Jacksonville State University, a learning-centered community, provides distinctive educational, cultural and social experiences to prepare students to be competent, ethical professionals and engaged, responsible, global citizens.

Key Strategic Initiatives

  • Increase Enrollment
  • Expand Regional Stewardship
  • Enhance University Resources
  • Expand Innovative Educational Experiences
  • Enhance Branding and Marketing
  • Enhance Human Capital
  • Enhance University Infrastructure

2022 Strategic Plan Framework


As educators, we do not provide the answers. We provide the experiences, environments, and expectations that allow learners to discover the answers.

Commitment 1

In an age of rapid educational change and innovation, we will continue to advance our capacity for creating diverse, meaningful, and accessible learning opportunities that prepare all learners for success.


1. Experiences

    Provide learning experiences that connect learners with real-world knowledge, skills, and opportunities.

2. Environments

    Create and provide new learning environments characterized by modern facilities, technological enhancements, active learning, and engaging instruction.

3. Expectations

    Promote and assess critical thinking, essential employability skills, diversity and inclusion, and successful degree completion in all learning experiences and environments.


As a university, we ensure the vibrancy of our campus, community, and region through the benefit of belonging, mutual relationships, and power of place.

Commitment 2

Create symbiotic partnerships that impact the university learning environment, providing additional opportunities for the exchange of ideas, experiential learning, and community engagement, while allowing university members to give back to the community.


1. Benefit of Belonging

    Improve the accessibility of a safe, equitable, diverse campus supportive of all campus and community members.

2. Mutual Relationships

    Strengthen partnerships to improve quality of life through collective impact.

3. Power of Place

    Ensure a vibrant and successful campus and community that will be attractive to a diverse population.


As a thriving learning community, we depend on a strong financial foundation based on diverse student enrollment, a spirit of generosity, and a culture of accountability.

Commitment 3

As the higher education landscape is challenged with access and competition, we will commit to advance JSU’s financial strength, enrollment goals, and the overall success of students.


1. Inclusive Enrollment

    Attract, enroll, and support undergraduate and graduate students with unique experiences from across the region, state, and globe.

2. Spirit of Generosity

   Create a dynamic culture of philanthropy to inspire generosity.

3. Culture of Accountability

    Cultivate an environment that promotes and encourages effectiveness, efficiency, innovation, informed practices, optimization, value communication, and transparency while continuously measuring our progress and seeking to expand our financial resources.

More information can be found at https://www.jsu.edu/president/strategic-plan/index.html.