Marketing (Bachelor of Science)

In addition to courses noted below, candidates for graduation must successfully complete all JSU Academic Regulations. More information about general education requirements can be found in the Summary of Degrees/Requirements section of the catalog.

Plan of Study Grid
Freshman
FallHours
EH Composition Sequence 3
Natural Science 4
MS 112 Precalculus Algebra (or higher excluding MS 204) 3
History 3
CBA 115 Business Fundamentals/Orientation 3
 Hours16
Spring
EH Composition sequence 3
Fine Arts 3
Natural Science 4
ST 260 Statistics/Quantitative Methods I 3
 Hours13
Sophomore
Fall
Literature sequence 3
EC 221 Principles of Microeconomics 3
ACC 200 Principles of Accounting I 3
FIN 292 Legal and Social Environment 3
ST 261 Statistics/Quantitative Methods II 3
 Hours15
Spring
Literature sequence 3
EC 222 Principles of Macroeconomics 3
Select one of the following: 1 3
Principles of Psychology  
Introduction to Sociology  
Introduction to Anthropology  
ACC 210 Principles of Accounting II 3
CS 201
Introduction to Information Technology
or Fundamentals of Computing
3
 Hours15
 Total Hours59
Plan of Study Grid
Junior
FallHours
CBA 330 Business Professionalism 3
FIN 301 Business Finance 3
MGT 301 Principles of Management 3
MKT 301 Principles of Marketing 3
ST 345 Data Analytics for Business 3
 Hours15
Spring
EH 141 Speech 3
CBA 350 Business Communications (WI) 3
CBA 390 Operations and Supply Chain Management 3
Select one of the following: 3
Money and Banking  
Intermediate Microeconomics  
Intermediate Macroeconomics  
MKT 378 Consumer Behavior 3
Marketing Electives 2 3
 Hours18
Senior
Fall
MGT 375 Introduction to Management Information Systems 3
MKT 361 Sales/Sales Force Management 3
MKT 395 Business-To-Business Marketing 3
Marketing Electives 2 3
General Electives 4
 Hours16
Spring
CBA 469 Business Policy and Strategy 3
MKT 488 Advertising and Promotions 3
MKT 495 Marketing Strategy (WI) 3
MKT 497 Market Research 3
 Hours12
 Total Hours61