Communication - Digital Media Production (Bachelor of Arts)

The Bachelor of Arts degree in Communication is obtained by successfully completing 120 credit hours, with at least 72 hours outside the Communication major. Fifty-three (53) of those 72 hours must be courses in liberal arts and sciences. A minor outside of the major field is required for this degree.

The Jax MIX General Education requirements are made up of the following:

Course Title Credits
Jax MIX Communication12
For math, select one course from the following:
Finite Mathematics
Precalculus Algebra
Basic Statistics
Jax MIX Expression9
Jax MIX Inquiry8
Jax MIX Experience12
Professional and Aesthetic Development - Select two courses: 6
Graphic Design Technologies
Design I
Introduction to Photography
Photoshop Tools
Film Technology Foundations I
Technology in Music
Advanced Technology
Social and Cultural Foundations - Select two courses: 16
Cultural Anthropology
Current Social Issues
Survey of African American Literature I
Survey of African American Literature II
Native American Literature
Women's Literature
LGBTQ+ Literature
Beginner's French I
Beginner's French II
Introduction to Gender and Diversity Studies
Beginner's Spanish I
Beginner's Spanish II
Social Problems
Sociology of Disability
Social Movements and Activism
Race, Ethnicity, and Society
Religion, Spirituality, and Cults
Sociology of Sexualities
Gender and Society
Total Hours53
1

If six (6) hours of foreign language is selected, then a sequence is required.

Students must maintain a minimum GPA of 2.00 and complete, with a minimum grade of “C,” all Department of Communication courses required for the degree. Students who make a grade of “D” or “F” in a communication course may repeat the course only once. A second “D” or “F” in the same course will exclude a student from majoring or minoring in communication.

A major in communication must include:

Course Title Credits
COM 200Introduction to Mass Communication3
COM 320Video Production and Editing 13
COM 358Communication Theory3
COM 380Media Law (WI)3
COM 395Media Ethics (WI)3
COM 415Mass Communication Research 23
or COM 412 Digital Media Analytics
COM 491Internship 3, 43
Total Hours21
1

Students in Digital Media Production and Sports Media Analytics - Broadcasting should avoid taking COM 320 Video Production and Editing (3) in corequisite with COM 301 Introduction to Television Production (3) or COM 302 Introduction to Audio Production (3).

2

Students in Digital Journalism, Digital Media Production, and Public Relations and Advertising concentrations in the B.A. in Communication should take COM 415 Mass Communication Research (3). Students in the Sports Media and Analytics concentration should take COM 412 Digital Media Analytics (3)

3

COM 491 Internship (3), is a required course for all communication majors.  Before registering for COM 491 Internship (3), a student must have satisfactorily completed specific courses in his/her area of concentration.

4

Each communication major should also complete a portfolio before graduation. To assess and improve its academic programs, the department must obtain periodic measurements of student learning. Such measures will include, among others, an exit exam and exit interview.

 The concentration in Digital Media Production includes:

Course Title Credits
Digital Media Production
COM 205Introduction to Broadcast Writing3
COM 301Introduction to Television Production 53
COM 302Introduction to Audio Production 53
COM 445Media Management3
COM 470Advanced Electronic News3
COM Media Workshop - select 3 from the following: 63
Media Workshop - News Publishing
Media Workshop - Radio Broadcasting
Media Workshop - Public Relations & Advertising
Media Workshop - Video News
Media Workshop - Sports Media Production
Media Workshop - Multimedia Production
COM Elective6
Total Hours24
5

Students should avoid taking either COM 301 or COM 302 in corequisite with COM 320 in the Digital Media Production concentration, due to concerns about workload, as is reflected in the rotation in catalog.

6

Students enrolling in COM 360 Media Workshop - News Publishing (1)COM 361 Media Workshop - Radio Broadcasting (1)COM 362 Media Workshop - Public Relations & Advertising (1)COM 363 Media Workshop - Video News (1)COM 364 Media Workshop - Sports Media Production (1)COM 365 Media Workshop - Multimedia Production (1)COM 475 Directed Study (3), or COM 491 Internship (3) must apply for eligibility into those courses no later than the pre-registration period preceding the semester in which the courses will be taken. Media workshops are strongly recommended electives for all students. 

Communication Electives for the Digital Media Production concentration should be selected from the following:

Course Title Credits
COM 304Introduction to Advertising3
COM 305Advanced Audio Production3
COM 306Sport Communication3
COM 307Media Literacy3
COM 309Entertainment & Media3
COM 316Podcasting3
COM 330Introduction to Public Relations3
COM 345Social Media Strategy3
COM 350Announcing3
COM 352Sports Broadcasting3
COM 360Media Workshop - News Publishing 1
COM 361Media Workshop - Radio Broadcasting 1
COM 362Media Workshop - Public Relations & Advertising1
COM 363Media Workshop - Video News1
COM 364Media Workshop - Sports Media Production1
COM 365Media Workshop - Multimedia Production1
COM 385Multimedia Design3
COM 397Advanced Video Production3
COM 410Media Features (WI)3
COM 412Digital Media Analytics3
COM 415Mass Communication Research3
MKT 301Principles of Marketing3
MKT 325Digital Marketing3
MKT 378Consumer Behavior3

In addition to courses noted below, candidates for graduation must successfully complete all JSU Academic Regulations. More information about Jax MIX requirements and Alabama Transfers equivalents can be found in their respective section of the catalog.

Plan of Study Grid
Freshman
FallHours
Jax MIX Communication: EH Composition sequence 3
Jax MIX Expression: Fine Arts 3
EH 141 Speech (Jax MIX Communication) 3
MS 204
Basic Statistics (Jax MIX Communication)
or Finite Mathematics
or Precalculus Algebra
3
Jax MIX Experience: History 3
SSC 101 First Year Experience 0
 Hours15
Spring
Jax MIX Communication: EH Composition sequence 3
Jax MIX Inquiry: Science 4
Jax MIX Experience: History 3
COM 200 Introduction to Mass Communication 3
COM 205 Introduction to Broadcast Writing 3
 Hours16
Sophomore
Fall
Jax MIX Expression: Literature 3
Jax MIX Inquiry: Science 4
Jax MIX Experience: Social/Behavioral Science 3
COM Media Workshop 1 1
Minor or General Electives 3
 Hours14
Spring
Jax MIX Expression: Literature 3
Jax MIX Experience: Social/Behavioral Science 3
Professional and Aesthetic Development 3
Social and Cultural Foundations 3
COM 301 Introduction to Television Production 3
COM Media Workshop 1 1
 Hours16
Junior
Fall
Professional and Aesthetic Development 3
Social and Cultural Foundations 3
COM 358 Communication Theory 3
COM Media Workshop 1 1
Minor or General Electives 3
COM 302 Introduction to Audio Production 3
 Hours16
Spring
COM 320 Video Production and Editing (or interest area) 3
COM 415 Mass Communication Research 3
COM Elective 2 3
Minor/General Elective 7
 Hours16
Summer
COM 491 Internship 3
 Hours3
Senior
Fall
COM 395 Media Ethics (WI) 3
COM Elective 2 3
Minor or General Electives 3
COM 380 Media Law (WI) 3
 Hours12
Spring
COM 445 Media Management 3
COM 470 Advanced Electronic News 3
Minor or General Electives 6
 Hours12
 Total Hours120
1
Students must select COM Media Workshops from the following:  COM 360 Media Workshop - News Publishing (1), COM 361 Media Workshop - Radio Broadcasting (1), COM 362 Media Workshop - Public Relations & Advertising (1), COM 363 Media Workshop - Video News (1), COM 364 Media Workshop - Sports Media Production (1), and COM 365 Media Workshop - Multimedia Production (1).
 
2

Six credit hours of elective credit are required in the COM major.  Please select a course from the approved list (1-3 hours) to work towards this requirement.