Communication - Public Relations and Advertising (Bachelor of Arts)

The Bachelor of Arts degree in Communication is obtained by successfully completing 120 credit hours, with at least 72 hours outside the Communication major. Fifty-three (53) of those 72 hours must be courses in liberal arts and sciences.  A minor is required for this degree.

The Jax MIX General Education requirements are made up of the following:

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If six (6) hours of foreign language is selected, then a sequence is required.

Students must maintain a minimum GPA of 2.00 and complete, with a minimum grade of “C,” all Department of Communication courses required for the degree. Students who make a grade of “D” or “F” in a communication course may repeat the course only once. A second “D” or “F” in the same course will exclude a student from majoring or minoring in communication.

A major in communication must include:

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Students in Digital Media Production and Sports Media Analytics - Broadcasting should avoid taking COM 320 Video Production and Editing (3) in corequisite with COM 301 Introduction to Television Production (3) or COM 302 Introduction to Audio Production (3).

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Students in Digital Journalism, Digital Media Production, and Public Relations and Advertising concentrations in the B.A. in Communication should take COM 415 Mass Communication Research (3). Students in the Sports Media and Analytics concentration should take COM 412 Digital Media Analytics (3). 

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COM 491 Internship (3), is a required course for all communication majors.  Before registering for COM 491 Internship (3), a student must have satisfactorily completed specific courses in his/her area of concentration.

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Each communication major should also complete a portfolio before graduation. To assess and improve its academic programs, the department must obtain periodic measurements of student learning. Such measures will include, among others, an exit exam and exit interview.

The concentration of Public Relations and Advertising includes:

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Students enrolling in COM 360 Media Workshop - News Publishing (1), COM 361 Media Workshop - Radio Broadcasting (1), COM 362 Media Workshop - Public Relations & Advertising (1), COM 363 Media Workshop - Video News (1), COM 364 Media Workshop - Sports Media Production (1), COM 365 Media Workshop - Multimedia Production (1), COM 475 Directed Study (3), or COM 491 Internship (3) must apply for eligibility into those courses no later than the pre-registration period preceding the semester in which the courses will be taken. Media workshop courses are strongly recommended electives for all students.

Communication electives for the Public Relations and Advertising concentration should be selected from the following:

In addition to courses noted below, candidates for graduation must successfully complete all JSU Academic Regulations. More information about Jax MIX requirements and Alabama Transfers equivalents can be found in their respective section of the catalog.

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Six credit hours of elective credit are required in the COM major.  Please select a course from the approved list (1-3 hours) to work towards this requirement.