MKT 5513 Marketing Analysis & Strategy (3)
Executive level analysis of marketing strategies involved in market segmentation, pricing, promotion, product development, and distribution channels.
MKT 5530 Comtemporary Issues in Marketing (3)
Prerequisite(s): MKT 5513.
Investigation of current literature, problems, and changes/opportunities taking place in the field of marketing; seminar course that includes lecture, discussion, and supervised student research into assigned topics.
MKT 5590 International Marketing (3)
Prerequisite(s): MKT 5513.
Impact of cultural differences on target markets and marketing strategy examination; trade barriers and methods of entry considered; course depends heavily on case writing and presentation.
MKT 5880 Independent Research (3)
Prerequisite(s): Completion of 18 semester hours of graduate courses including a three-semester hour quantitative course.
Approval of the instructor and approval of the MBA Director. In-depth study of selected topic(s).
MKT 5950 Internship in Marketing (3)
Prerequisite(s): Approval of the instructor and approval of the MBA Director.
Provides the graduate student with practical experience in the field of marketing via a "real-world" work experience arrangement. Grades: Pass/Fail.