Marketing (MKT)

MKT 5513  Marketing Analysis & Strategy  (3)  
Executive level analysis of marketing strategies involved in market segmentation, pricing, promotion, product development, and distribution channels.
MKT 5530  Comtemporary Issues in Marketing  (3)  

Prerequisite(s): MKT 5513.

Investigation of current literature, problems, and changes/opportunities taking place in the field of marketing; seminar course that includes lecture, discussion, and supervised student research into assigned topics.
MKT 5590  International Marketing  (3)  

Prerequisite(s): MKT 5513.

Impact of cultural differences on target markets and marketing strategy examination; trade barriers and methods of entry considered; course depends heavily on case writing and presentation.
MKT 5880  Independent Research  (3)  

Prerequisite(s): Completion of 18 semester hours of graduate courses including a three-semester hour quantitative course.

Approval of the instructor and approval of the MBA Director. In-depth study of selected topic(s).
MKT 5950  Internship in Marketing  (3)  

Prerequisite(s): Approval of the instructor and approval of the MBA Director.

Provides the graduate student with practical experience in the field of marketing via a "real-world" work experience arrangement. Grades: Pass/Fail.